Subject: Something New, Something Old & A Whole Lot of Love from NPA 🌿

Top of the morning to you, fellow scent enthusiasts!

We’ve got a lot of news to share, and believe me, you won’t want to miss this!

First off, a massive congratulations to all our registered members—we’ve just rolled out some gorgeous new badges for you! All you need to do to get yours is upload a profile picture, and voilà, you’ll have a shiny new badge to show off. They’re like little medals of honour, and we’re thrilled to see them popping up on profiles all over the world.

Now, I’ve got to be honest with you—times are a bit tight around here. The sale may be over, but September is just kicking off, and we’re not out of the woods yet. Our overheads are a bit like a hungry hound these days, and we’re growing fast. The word about NPA is spreading like wildflowers in the breeze, and we couldn’t be happier! We’ve got new students from every corner of the globe, including indigenous Brazilians from the rainforest. Honestly, you should see where they’re crafting their perfumes—it’s nothing short of magical. 

Speaking of magic, we’re still celebrating our 16th birthday, and we’ve got a cracking competition with a prize that’ll make any perfumer’s heart skip a beat—10 grams of Jasmine grandiflorum concrete and 10 grams of tuberose concrete. But here’s the kicker: we haven’t had a single entry yet! Come on, folks, it’s just a 2-minute video. Whether you’re sniffing roses, stirring potions, or just showing off your latest blend, we want to see it. Get your video up on Facebook or Instagram, tag us, and use the hashtag #NPA16thAnniversary. The video with the most likes wins! It’s that simple, so no excuses!

Here’s the link to all the details: Perfumery Video Competition.

While you’re at it, give our YouTube channel a wee bit of love—subscribe and support us here. And if you’re on LinkedIn, connect with us there as well. We’re all about building our community, and we want you to be a part of it.

Now, for the big news: we’re rolling out the NPA Press in a brand-new way. Thanks to Justine’s creative mind, we’ll be using Substack to bring you the latest in all things natural perfumery. We’ve also got our NPA Business Registration Certificates ready to go. If you’re a Post Graduate, you can apply for yours—it’s included with the Diploma, and you can even apply retrospectively.

Before I wrap this up, I’ve got to put out a call for help. We’re growing, and with that comes a mountain of NPA work. I’m buried under it, and I could use some extra hands—especially someone with a knack for organizing or editing. It’s not a paid gig, but we can work out a swap or something that benefits both sides. If you’ve got a bit of time and want to lend a hand, we’d be more than grateful.

So, let’s make September one to remember! We’ve got a lot to celebrate, a lot to do, and a lot of love to share.

Sláinte agus boladh álainn (Health and beautiful scents),

Ruth
Natural Perfume Academy

P.S. Don’t forget to grab that badge!